In my opinion research is perhaps more important than the content. It should
be considered the foundation upon which your finished work is created.

content marketing research

As a marketer you already know that providing quality, relevant and engaging content is vital when positioning yourself as a leader within your industry.

  • 61% of consumers say they feel better about a company that delivers custom content and are
    more likely to buy from that company. (Source: Custom Content Council)
  • Interesting content is among the top 3 reasons people follow brands on social media.
    (Source: Content+)
  • 90% of consumers find custom content useful. 78% believe organizations providing it are
    interested in building good relationships with them. (Source: TMG Custom Media)

But – not just any content will do. In order to achieve your desired results in the B2C and B2B marketplace, you need to produce factual content that can be trusted.

And that requires research.

“Research is Key: One of the important components that go into creating a great content piece is thorough research. Unfortunately, owing to deadline pressures and customer demands, content marketers do not research enough which results in mediocre output.” (Source: LeadFormix)

But depending on the topic, conducting “thorough research” can take hours. Hours that you, as a busy business owner, can’t afford to spend.

That’s where Content Marketing Research Assistance can help.

Recognized by associates for my ability to track down “a wealth of information and resources” on a variety of topics, I will soon be offering a research assistance service to content creators in the internet and mobile marketing niche from this website.

Until the service goes live, I invite you to follow my Blog and Facebook Page to get an idea of the type of research data I will provide.


Sharon McPherson